Company Killers: How to Spot Them

Most startups don't die because they run out of ideas; they die because they run out of reality.

In the beginning, everything is momentum and vision. But beneath the surface, silent company killers are often already at work. Whether it’s operational obesity, a misguided burn rate, or the fatal gap between strategy and execution, these threats can sink even the most promising venture faster than you can ask for help.

If you feel like your team is busy but not productive, or your runway is shortening without clear milestones, this is for you. It’s time to stop playing startup and start building a business.